Good Paws Good Cause

Sunday, August 6, 2017

National Dog Day!

August 26th is National Dog Day!

Here are some fun and easy ways to tie in this awesome event day with your organization:

FUR SHELTERS

The perfect time to offer discounts on adoption fees at your shelter or rescue.  Do all things DOG and hold fun events at your shelter or a local community park for dogs and their owners to enjoy – an Owner/Dog Look-A-Like Contest, Stupid Pet Tricks, or a Scavenger Hunt are just a few ideas to tie-in with free or reduced adoption costs for those in attendance.  Serve hot dogs – of course!

 

FUR CANCER ORGANIZATIONS

Pet Therapy is a popular service offered in many hospitals and cancer centers.  Why not recognize these service dogs and their owners or handlers with a special event?  Team up with a local dog bakery or pet store and sell items and goodies with proceeds benefitting the Pet Therapy program.

FUR EARTH CONSERVATION

Why not let folks know how “dog-gone” easy it is to conserve, recycle or be earth friendly?  Invite dogs and their owners out to a local dog park and offer literature and other information or demonstrations on how pet owners can be earth friendly in their care of pets!

 

 


Sunday, July 2, 2017

A Bang For Your Buck!


Happy 4th of July!  Summer is in full swing and it is the season for events, fairs and festivals.

Many non-profit groups and charitable organizations attend summertime events to promote themselves and raise awareness and funds for their organization.  It is important to make sure you are making the most of the event you are attending. 

Although many festival organizers will not charge non-profit organizations for booth space, some do charge.  So, you want to make sure that you are getting the proverbial “bang for your buck”.

Here are some tips and suggestions on how to utilize your booth to help advertise, promote and reach out to the general public.

 
Ask yourself WHY are you there? 

To establish a presence in the community?

To recruit volunteers?

To educate the public?

To generate funds?

To add to our contact list?

 
 
 
 
 
 
Plan Your Booth:

Stand out – display materials professionally and creatively

Stand tall – make certain someone is always at your booth to answer questions and hand out information.  Stand don’t sit.  Talk don’t text.  And a smile goes a long way on a long day!

 
 
 
 
Get attention – try to incorporate an interactive display by engaging participants by having them sign up for your email list, or participate in a short survey.  Offer a free gift for their participation.  This is a great way to get information and feedback from the general public and future supporters.

Circulate – shows, festivals and events are great networking opportunities.  Be sure to talk to your neighbors and network!


After the Show:

Be prompt about notifying any prize winners and following up with any prospective supporters, volunteers or contacts

Thank the volunteers or staff that helped plan and man your booth

Write down any ideas or interesting things that may have happened while you attended the event…you never know when it may come in handy!